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Digital Infrastructure for Businesses

From scattered opportunities to clients, revenue and clear decisions.

Metrava Systems implements Metrava OS: tailored commercial infrastructure that connects your website, WhatsApp, campaigns, CRM, proposals, contracts, invoicing, collections, reporting and integrations into one commercial operating system.

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  • Connected entry points

    Any channel that brings you clients today —digital or manual— feeds the same commercial flow.

  • 10 modules working together

    Leads, opportunities, clients, proposals, contracts, invoices, collections, tasks, reports, and Executive Center.

  • From lead to revenue

    Every opportunity keeps context from first contact to collection and executive visibility.

The real problem

You're not short on tools.
You're short on infrastructure.

You have a website, WhatsApp, Instagram, spreadsheets, a CRM, invoices, email, reports, and ads. But when they're disconnected, the business runs on friction —and leadership pays the price.

  • Leads that slip away

    They arrive through multiple channels and no one knows which ones moved forward.

  • Manual follow-up

    One person's memory holds up the entire pipeline.

  • Orphaned proposals

    Living in Word, disconnected from the contract or the invoice.

  • Collections with no visibility

    No one knows for certain what's still owed.

  • Reports by hand

    Hours in a spreadsheet rebuilding what should already exist.

  • Decisions on guesswork

    Leadership decides without a single number it can trust.

The problem isn't having too few tools. It's that each tool tells a different part of the operation. Metrava connects those pieces so the business runs on a single commercial truth.
What Metrava is

An infrastructure company — not an agency or just another SaaS.

Metrava Systems is a Digital Infrastructure for Businesses company. We don't ship isolated pieces: we connect entry points, the commercial operation, and executive visibility so the business can be measured, managed, and grown with more control.

Tool layer · what you already have (connected or replaced, based on the diagnostic)
  • Website
  • WhatsApp
  • Instagram
  • Spreadsheets
  • Email
  • Ads
  • Invoices
Metrava · Digital Infrastructure
Data integrity → Operational Truth → Commercial Control
  • CRM
  • Pipeline
  • Executive Center
Why Metrava Exists

What cannot be seen clearly cannot be controlled.

Most businesses can't read their own operation: the data exists, but it lives scattered across tools that don't talk to each other. We build the infrastructure that turns your commercial operation into a clear, measurable and governable system.

The name comes from «metr-», the root tied to measurement: when a company can see its operation clearly, it can govern it and make better decisions.

About Metrava Systems See Metrava OS
Metrava SYSTEMS
metr- · measure

A business becomes more valuable when it becomes more legible.

  • Measure — every data point has context
  • Build — every process has structure
  • Convert — every opportunity has follow-up
The website as an entry point

Your website shouldn't end at a form.

It should connect every opportunity to your commercial operation.

The website is one of the system's most important entry points, but not the only one. Metrava connects forms, campaigns, referrals, WhatsApp, events, and manual records so every lead enters with source, context, interest, and follow-up.

Website included · integrated, not isolated
  • 01 Enters through a channel: web, campaign, referral…
  • 02 Captured as a lead with source and context
  • → Moves through the whole commercial system
Metrava OS

The system where your commercial operation stops fragmenting.

Ten modules in one environment: leads, opportunities, clients, proposals, contracts, invoices, collections, tasks, reports, and the Executive Center. It's not just a CRM: it's the operational layer that connects commercial activity with clear decisions — with built-in AI that works on the system's own information.

Available modules depend on the selected package.

  • Leads

    Every contact, with source and context.

  • CRM / Pipeline

    Clear stages and owners.

  • Clients

    One record per client, no duplicates.

  • Proposals

    From interest to the document sent.

  • Contracts

    Agreements connected to revenue.

  • Invoices

    Invoicing connected to collection.

  • Collections

    What's pending, overdue, and collected.

  • Tasks

    Nothing critical without an owner.

  • Reports

    From source to revenue, measurable.

  • Executive Center

    The leadership read, every morning.

See Metrava OS in detail →
Product proof · Executive Visibility

What leadership sees every morning.

The Executive Center shows the indicators leadership needs to decide: revenue, pipeline, collections, conversion, sources, critical tasks, and the status of the operation. Every data point must be understandable, verifiable, and turned into action.

  • Verified
  • In review
  • Pending
Metrava OS
  • Executive Center
  • Sales
  • CRM
  • Finance
  • Marketing
Good morning, Leadership
Operational summary · this month
98.2% data verified
  • Revenue, month
    RD$4.82M
  • Pipeline
    RD$11.4M
  • Receivables
    RD$1.9M
  • Close rate
    31%
Source → Revenuelast 6 months
Review queue
  • Proposal #204 signedOK
  • Invoice #118 in reviewREV
  • Unassigned lead · 2hPEND
Commercial Continuity

From the first contact to the best decision.

Every opportunity should keep its context as it moves through the commercial operation.

Nine stages, zero manual handoffs. Each stage inherits the context of the one before it: nothing gets re-keyed, nothing gets lost along the way.

  • 01
    Entry
  • 02
    Lead
  • 03
    Follow-up
  • 04
    Proposal
  • 05
    Contract
  • 06
    Invoice
  • 07
    Collection
  • 08
    Report
  • 09
    Decision

"Entry" is any channel that brings clients to your business today — digital or manual.

Without Metrava

Lead in WhatsApp → note in a spreadsheet → proposal in Word → standalone invoice → manual report. The truth leaks out at every handoff.

With Metrava

The same lead travels through the system. Each stage inherits the context before it. Leadership sees the whole thread, attributed to revenue.

Integrations

Metrava OS connects with the tools where your business already operates.

Well-known tools and locally relevant solutions for your market — connected to the same commercial system.

  • WhatsApp
  • Stripe
  • Azul
  • Google Calendar
  • Outlook
  • DocuSign
  • QuickBooks
  • Google Ads
  • Meta Ads
  • Custom APIs

Integrations available based on diagnostic and scope.

See integrations in Metrava OS →
What you get

A complete commercial system, not loose parts.

Everything connected from day one, implemented by us and ready to run with control. The website is the entry; the Executive Center is the destination.

Start diagnostic Explore Metrava OS
  • Professional website
  • Lead capture
  • CRM + Pipeline
  • Proposals + contracts
  • Invoices + collections
  • Executive Center
Packages

From manual follow-up to commercial infrastructure.

Four levels, one system. All include the website as the system's entry point and the Executive Center.

Every package implements Metrava OS. What changes is depth, automation, integrations and support level.

  • Start

    For businesses that need to centralize their leads, organize follow-up and stop operating in chats, notes and scattered spreadsheets.

    • Professional website or an upgrade of your current one
    • Lead capture
    • Base CRM
    • Initial Executive Center
    US$1,300
    implementation · operations US$200/month
    See details
  • MOST POPULAR

    Core

    For growing companies that need to connect follow-up, proposals, contracts and invoicing in a single operation.

    • Everything in Start
    • Commercial pipeline
    • Connected proposals
    • Base invoicing
    US$2,500
    implementation · operations US$350/month
    See details

  • Scale

    For commercial teams with higher volume that need automation, clear ownership and executive control.

    • Everything in Core
    • Automations
    • Advanced reporting
    • Per-team workflows
    Starting at US$5,500
    implementation · operations from US$550/month
    See details

  • Enterprise

    For operations with multiple departments, integrations, advanced permissions and governance needs.

    • Custom integrations
    • Data governance
    • Multi-area workflows
    • Strategic support
    Starting at US$8,500
    implementation · operations from US$750/month
    See details

The package defines the base. The diagnostic defines the final scope. Pricing may vary depending on integrations, automation, operational volume, and support level.

See all packages in detail →
Industries

Infrastructure built for how you operate.

We start where commercial infrastructure creates immediate value.

  • Real Estate

    Brokers, inventory, payment plans, reservations, contracts.

  • Hospitality

    Corporate accounts, groups, events, reservations.

  • Professional Svcs.

    Retainers, proposals, contracts, recurring revenue.

  • Health & Wellness

    Acquisition, scheduling, patient lifecycle, recurrence.

  • Construction

    Quotes, projects, milestone-based collections.

The first step

Start with a Digital Infrastructure Diagnostic.

Before we recommend an implementation, we assess where your commercial operation fragments today — from lead capture to reporting — and what infrastructure your business needs.

Start diagnostic → See what we evaluate
Frequently asked questions

What leadership usually asks.

  • Is Metrava a web design agency?
    No. We're a Digital Infrastructure for Businesses company. The website is included, but it's the front door to the commercial system, not a standalone service.
  • Do I have to replace all my tools?
    Not necessarily. We diagnose first. Metrava connects what you already use and adds what's missing to produce a single operational truth.
  • How long does implementation take?
    It depends on the package and scope. The diagnostic sets a clear plan with stages and timelines before we begin.
  • Does the diagnostic cost anything?
    No. It's free and no-obligation. You walk away with a map of your current commercial infrastructure and a recommendation.